Zoë Mitchell
Grounded in experience across production and project management, I’m passionate about bringing creative ideas to life with precision and purpose. Over the past 20 years, I’ve built and led high-performing production and creative teams across fashion and beauty - delivering work that connects with audiences and drives real results. I love guiding projects from the spark of an idea through planning, execution, and post-production, always finding the balance between creative ambition and operational clarity. Whether on set or managing complex workflows, I thrive where strategy, production, and creativity come together to make something truly impactful.
Client list:
Amanda Wakely, Amazon, Armani, Bluebella, Breitling, Brides, Bucherer, Condé Nast, Coty, Covergirl, Estee Lauder, Graff, House & Garden, House of Fraser, Jessica McCormack, Kiko, Lee, Lumene, Marks & Spencer, Max Factor, Max Mara, Monsoon & Accessorize, Myla, New Look, Perfect Moment, Sweaty Betty, Rimmel, The Body Shop, Tom Ford, Tesco F&F and Victoria Beckham.
Marks & Spencer
Production Director - M&S account, Spring Studios
High Volume Creative Production / Team & Workflow Leadership
Led and built a high-performing production team responsible for delivering all creative content for the M&S website, spanning Womenswear, Menswear, Lingerie, Sports, Beauty and Kidswear.
Managed an annual production schedule and budget for 900 model shoots, 400 still life shoots and 30 film shoots, overseeing the creation and delivery of 300,000 assets via a 12-24 hour workflow directly to M&S DAM.
Operated in a high volume, fast paced environment, successfully scaling the team during peak periods to meet demanding deadlines without compromising quality.
Tesco F&F
Production Director - F&F account, Spring Studios
Online Relaunch / POS & In-Store Campaigns
Led end-to-end production and project management for F&F’s online clothing relaunch, managing 8,000+ SKUS annually.
Scaled the team from 8-30, defined workflows from the ground up and implemented A1 driven post-production to accelerate asset delivery.
Produced all POS and in-store shoots, overseeing casting, talent negotiation and on-set production to ensure assets were ready for both digital and physical retail channels.
Delivered thousands of high quality visual assets per season, coordinating complex schedules, resources and stakeholder alignment.
Esteé Lauder
Senior Creative Producer, Estée Lauder, Spring Studios
Global campaigns - Operations & Project Management Leadership
Led operations and project management for 10 global skincare and beauty campaigns simultaneously. Each delivering 100-300 assets across stills and film.
Co-ordinated cross-functional teams including client stakeholders, creative team, strategy, account management, copy, production and post-production.
Oversaw delivery of assets - TVCs, hero films, CGI and social content - ensuring campaigns met creative standards and deadlines.
Streamlined workflows and resource planning to drive operational efficiency across multiples teams and locations worldwide, enabling seamless execution of high-volume, high stakes campaigns.
Estée Lauder TVC
For each Estée Lauder campaign we produced a TVC as the centrepiece of the creative content. These films included multiple versions - hero films, cutdowns, social edits, regional variations and CGI enhanced sequences to meet the needs of global campaigns.
I managing complex schedules, cross-functional teams and client approvals. My role ensured that every film, including CGI assets, met the highest creative standards, aligned with brand guidelines and were delivered on time across multiple campaigns and locations.
Pure Colour Envy
Double Wear Foundation
Advanced Night Repair
Bronze Goddess
Rimmel
Production Director - Rimmel (Coty)
Global Campaigns / Operations & Project Management Leadership
Led operations and project management for global Rimmel campaigns including Wonder Bond, Lasting Finish, Thrill Seeker, Lash Loader and Lip Oil.
Oversaw workflows, schedules, budgets and multi-channel delivery, ensuring each campaign met creative objectives and deadlines.
Managed all creative resourcing and the end-to-end creative production of all assets including TVCs, hero films, stills, CGI and social content - from concept through post-production to final delivery.
Rimmel Wonder Bond
For each Rimmel campaign we delivered a TVC, supported by hero films, cutdowns, social edits, regional versions and CGI enhanced sequences for global rollout. I managed the end-to-end creative production and delivery, overseeing schedules, teams and approvals to ensure all assets met brand standards and deadlines acorss multiple markets.